Preparing for the Interview

Preparing for the Interview

Job-seekers can best prepare for job interviews by anticipating interview questions, researching the employer, developing interview response outlines, and practicing your responses (but avoiding memorizing those responses). In all your preparation, always remember that a job interview is a sales call; you have to actively sell yourself to the employer from the moment you arrive to the moment you leave.

You can anticipate questions in a number of manners. If you have an insider with the prospective employer (a friend, colleague, or champion), you can seek his/her opinion about the types of questions you should expect. If you have any sort of weaknesses (perceived or otherwise) in your background, you should prepare responses that downplay them and/or spin them.

 Researching the employer is vital. In the job interview, and within the context of most of your answers to interview questions, you'll want to showcase your knowledge of the employer and relate yourself to the employer. You must expect the "what can you tell me about our company" question -- and you must be able to provide a detailed response. One of my favorite clients develops a detailed "client briefing book" for each job interview; the book is a three-ring binder of key information about the company gathered from company sources, such a brochures, annual reports, and the corporate Web site. When employers ask the question, he not only responds intelligently, but pulls the book from his briefcase -- and it has never failed to impress the interviewers.

Developing responses to interview questions is important because you want to have intelligent responses rather than rambling answers. In developing responses, remember to focus on positive, quantifiable, and specific issues. Never say anything negative about previous employers or bosses and always spin any negatives or weaknesses into positives. For many types of interview questions -- and as a great memory aid -- you should consider developing short stories that describe a situation that illustrates your answer…that shows more than it tells.

Practicing your answers helps reinforce to memory (but without memorizing) your answers, while also allowing you to work on fine-tuning responses. Ask a friend to serve in the role of the interviewer and ask the questions. If that's not possible, at least spend some time going over them with yourself. Try to critique your responses from the point of view of an employer. hem in a positive light.